:root{
  --bg:#ffffff;--bg2:#f5f5f7;--ink:#0a0a0a;--ink2:#55555a;--ink3:#86868b;--line:rgba(0,0,0,.1);
  --grad:linear-gradient(100deg,#8b5cf6,#22c55e,#facc15,#ec4899,#22d3ee);
  --font:"DM Sans",Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
  --gutter:32px;
  color-scheme:light;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--bg);color:var(--ink);font-family:var(--font);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{width:100%;max-width:1200px;margin:0 auto;padding-inline:var(--gutter)}
@media (max-width:768px){:root{--gutter:20px}}

/* ---------- header ---------- */
header{position:fixed;top:0;left:0;right:0;z-index:50;color:var(--ink);transition:background .4s,box-shadow .4s}
header.solid{background:rgba(255,255,255,.82);backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px);box-shadow:0 1px 0 rgba(0,0,0,.06)}
header .wrap{display:flex;align-items:center;justify-content:space-between;height:64px}
.brand{font-weight:700;font-size:18px;letter-spacing:-.02em;display:inline-flex;align-items:center;min-height:44px}
nav{display:flex;align-items:center;gap:28px}
nav a{font-size:14px;color:var(--ink2);transition:color .2s}
nav a:hover,nav a[aria-current="page"]{color:var(--ink)}
nav a[aria-current="page"]{font-weight:600}
.pill{font-size:13px;font-weight:500;padding:10px 18px;border-radius:980px;background:var(--ink);color:#fff!important;transition:transform .3s var(--ease)}
.pill:hover{transform:translateY(-1px)}
.menubtn{display:none;font:inherit;font-size:14px;font-weight:500;background:none;border:1px solid rgba(0,0,0,.2);border-radius:980px;padding:11px 16px;min-height:44px;cursor:pointer;color:var(--ink)}
@media (max-width:900px){
  nav{position:fixed;inset:64px 0 auto 0;background:rgba(255,255,255,.96);backdrop-filter:blur(18px);flex-direction:column;align-items:flex-start;gap:0;padding:8px var(--gutter) 20px;box-shadow:0 12px 30px rgba(0,0,0,.08);transform:translateY(-8px);opacity:0;pointer-events:none;transition:opacity .3s,transform .3s}
  nav.open{opacity:1;transform:none;pointer-events:auto}
  nav a{font-size:17px;padding:14px 0;border-bottom:1px solid var(--line);width:100%}
  nav .pill{margin-top:14px;width:auto;border-bottom:0;padding:12px 20px;font-size:15px}
  .menubtn{display:inline-flex}
}

/* ---------- type ---------- */
h1{font-weight:700;font-size:clamp(40px,6.2vw,92px);line-height:1.02;letter-spacing:-.04em;max-width:14ch;text-wrap:balance}
.nowrap{white-space:nowrap}
h1.narrow{max-width:16ch;font-size:clamp(36px,5.4vw,80px)}
h2{font-weight:700;font-size:clamp(32px,4.2vw,58px);line-height:1.04;letter-spacing:-.03em;text-wrap:balance}
h3{font-weight:600;font-size:21px;letter-spacing:-.01em;line-height:1.25}
p{color:var(--ink2)}
.dot{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
.eyebrow{font-size:13px;letter-spacing:.1em;text-transform:uppercase;font-weight:500;color:var(--ink3);margin-bottom:28px}
.lede{font-size:clamp(18px,1.6vw,22px);line-height:1.5;color:var(--ink2);max-width:600px;margin-top:28px;text-wrap:pretty}
.sub{font-size:clamp(17px,1.5vw,21px);line-height:1.5;color:var(--ink2);max-width:640px;margin-top:20px}
.muted{color:var(--ink3)}
strong{font-weight:600;color:var(--ink)}

/* ---------- buttons ---------- */
.actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:36px}
.btn{display:inline-flex;align-items:center;gap:10px;padding:16px 28px;border-radius:980px;font-size:16px;font-weight:500;background:var(--ink);color:#fff;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.btn:hover{transform:translateY(-2px);box-shadow:0 12px 30px rgba(0,0,0,.18)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid rgba(0,0,0,.25)}
.btn.ghost:hover{border-color:var(--ink);box-shadow:none}
.btn.onblack{background:#fff;color:var(--ink)}
.btn.onblack:hover{box-shadow:0 12px 30px rgba(0,0,0,.25)}
.btn.onblack.ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.35)}
.btn.onblack.ghost:hover{border-color:#fff}
.btn .arrow{transition:transform .35s var(--ease)}
.btn:hover .arrow{transform:translateX(4px)}
.btn:focus-visible,a:focus-visible,button:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.textlink{font-weight:500;font-size:16px;display:inline-flex;gap:8px;align-items:center;border-bottom:1px solid var(--ink);padding:12px 0 2px;min-height:44px}
.textlink .arrow{transition:transform .35s var(--ease)}
.textlink:hover .arrow{transform:translateX(4px)}

/* ---------- hero ---------- */
.hero{padding:168px 0 0;position:relative}
.hero.plain{padding-bottom:64px}
.hero .line{display:block;overflow:hidden;padding-bottom:.08em}
.js .hero .line>span{display:block;transform:translateY(110%);animation:rise 1.1s var(--ease) forwards}
.hero .line>span{display:block}
@keyframes rise{to{transform:translateY(0)}}
.hero .grid{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:64px;align-items:start;margin-top:48px}
.panel{background:#0a0a0a;color:#fff;border-radius:24px;padding:12px 32px}
.panel div{padding:24px 0;border-bottom:1px solid rgba(255,255,255,.18)}
.panel div:last-child{border-bottom:0}
.panel h3{font-size:21px;font-weight:600;letter-spacing:-.01em;margin-bottom:6px;position:relative;padding-left:18px}
.panel h3::before{content:"";position:absolute;left:0;top:.45em;width:8px;height:8px;border-radius:50%;background:var(--grad)}
.panel p{font-size:15px;line-height:1.5;color:rgba(255,255,255,.62)}
.logos{margin-top:88px;padding:36px 0 44px;border-top:1px solid var(--line)}
.logos .cap{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink3);font-weight:500;margin-bottom:26px}
.logos .row{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:32px;align-items:center}
.logos .row div{height:40px;display:flex;align-items:center;justify-content:center}
.logos img{width:auto;height:auto;max-height:100%;max-width:min(130px,100%);object-fit:contain;filter:grayscale(1);opacity:.7;mix-blend-mode:multiply}
.hero-rule{height:2px;background:var(--grad);transform:scaleX(0);transform-origin:left;animation:draw 1.6s var(--ease) .9s forwards}
@keyframes draw{to{transform:scaleX(1)}}
@media (max-width:860px){.hero{padding-top:128px}.hero .grid{grid-template-columns:1fr;gap:36px;margin-top:36px}.logos{margin-top:56px}.logos .row{grid-template-columns:repeat(3,1fr);gap:20px 24px}.panel{padding:8px 24px}}

/* ---------- reveal ---------- */
.js .rv{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.08s}.rv.d2{transition-delay:.16s}.rv.d3{transition-delay:.24s}.rv.d4{transition-delay:.32s}
.hero .rv{transition-delay:.5s}

/* ---------- sections ---------- */
.sec{padding-block:120px}
.sec.tight{padding-block:80px}
.sec.grey{background:var(--bg2)}
.sec.line{border-top:1px solid var(--line)}
@media (max-width:768px){.sec{padding-block:80px}.sec.tight{padding-block:56px}}

/* offer cards */
.offers{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:64px}
.offer{position:relative;background:var(--bg);border:1px solid var(--line);border-radius:24px;padding:48px 44px;display:flex;flex-direction:column;gap:16px;overflow:hidden;transition:transform .5s var(--ease),box-shadow .5s var(--ease),border-color .5s}
.offer:hover{transform:translateY(-6px);box-shadow:0 30px 60px rgba(0,0,0,.08);border-color:transparent}
.offer::before{content:"";position:absolute;top:0;left:44px;width:56px;height:2px;background:var(--grad);transition:width .6s var(--ease)}
.offer:hover::before{width:calc(100% - 88px)}
.offer .who{font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);font-weight:600;padding:8px 0 0}
.offer h3{font-size:30px;font-weight:600;letter-spacing:-.02em;line-height:1.15}
.offer p{font-size:17px;line-height:1.55}
.offer .go{margin-top:auto;padding-top:12px;font-weight:500;font-size:16px;display:inline-flex;gap:8px;align-items:center}
.offer .go .arrow{transition:transform .35s var(--ease)}
.offer:hover .go .arrow{transform:translateX(4px)}
@media (max-width:860px){.offers{grid-template-columns:1fr;margin-top:40px}.offer{padding:32px 26px}.offer::before{left:26px}}

/* cells (six signals etc.) */
.cells{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:24px;overflow:hidden;margin-top:64px}
.cells.three{grid-template-columns:repeat(3,minmax(0,1fr))}
.cell{background:var(--bg);padding:40px}
.cell p{font-size:17px;margin-top:10px;line-height:1.5}
@media (max-width:900px){.cells.three{grid-template-columns:repeat(2,1fr)}}
@media (max-width:640px){.cells,.cells.three{grid-template-columns:1fr;margin-top:40px}.cell{padding:28px 24px}}

/* statement */
.statement p{font-weight:600;font-size:clamp(26px,3.4vw,46px);line-height:1.2;letter-spacing:-.025em;max-width:22ch;text-wrap:balance;color:var(--ink)}
.js .statement .w{color:rgba(10,10,10,.18);transition:color .35s}
.statement .w.on{color:var(--ink)}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;background:var(--line);border:1px solid var(--line);border-radius:24px;overflow:hidden;margin-top:64px}
.stat{background:var(--bg);padding:40px 32px 36px;display:flex;flex-direction:column;gap:8px}
.stat .big{font-weight:700;font-size:clamp(44px,4.4vw,64px);letter-spacing:-.045em;line-height:1;font-variant-numeric:tabular-nums;color:var(--ink)}
.stat .co{font-weight:600;font-size:16px;margin-top:14px;color:var(--ink)}
.stat p{font-size:15px;line-height:1.5}
.stat a{margin-top:auto;padding-top:20px;font-size:14px;font-weight:500;display:inline-flex;gap:6px}
.stat a:hover{text-decoration:underline}
.stats.three{grid-template-columns:repeat(3,minmax(0,1fr))}
@media (max-width:1000px){.stats{grid-template-columns:repeat(2,1fr)}}
@media (max-width:600px){.stats,.stats.three{grid-template-columns:1fr;margin-top:40px}}

/* steps */
.steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:56px;margin-top:64px}
.steps.six{gap:48px 56px}
.steps.four{grid-template-columns:repeat(4,minmax(0,1fr));gap:40px}
.item a:hover strong{text-decoration:underline}
.step{display:flex;flex-direction:column;gap:10px}
.step .rule{height:2px;background:var(--grad);transform-origin:left;transition:transform 1s var(--ease)}
.js .step .rule{transform:scaleX(0)}
.step.in .rule{transform:scaleX(1)}
.step .lab{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink3);font-weight:600;padding-top:8px}
.step h3{font-size:24px;font-weight:600;letter-spacing:-.015em}
.step p{font-size:17px;line-height:1.5}
@media (max-width:1000px){.steps.four{grid-template-columns:repeat(2,1fr)}}
@media (max-width:860px){.steps,.steps.six,.steps.four{grid-template-columns:1fr;gap:36px;margin-top:40px}}

/* split with list */
.split{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:80px;align-items:start}
.split .sticky{position:sticky;top:112px}
.split .sticky p{font-size:19px;max-width:400px;margin-top:20px}
.split .sticky p.em{font-weight:600;color:var(--ink3);font-size:17px}
.list{border-top:1px solid var(--ink)}
.item{display:grid;grid-template-columns:56px 1fr;gap:24px;padding:24px 0;border-bottom:1px solid var(--line);align-items:baseline}
.item:last-child{border-bottom:1px solid var(--ink)}
.item .n{font-weight:600;font-size:13px;color:var(--ink3);font-variant-numeric:tabular-nums}
.item p{font-size:18px;color:var(--ink);line-height:1.5}
.item p em{font-style:normal;color:var(--ink2)}
@media (max-width:900px){.split{grid-template-columns:1fr;gap:36px}.split .sticky{position:static}.item{grid-template-columns:40px 1fr;gap:16px}}

/* work cards */
.wgrid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:28px;margin-top:64px}
.wcard{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:24px;overflow:hidden;background:var(--bg);transition:transform .5s var(--ease),box-shadow .5s var(--ease),border-color .5s}
.wcard:hover{transform:translateY(-6px);box-shadow:0 30px 60px rgba(0,0,0,.08);border-color:transparent}
.wimg{aspect-ratio:16/10;background:var(--bg2);overflow:hidden;border-bottom:1px solid var(--line);padding:20px;display:flex;align-items:center;justify-content:center}
.wimg img{width:100%;height:100%;object-fit:contain;transition:transform .8s var(--ease)}
.wcard:hover .wimg img{transform:scale(1.02)}
.wbody{padding:28px 30px 28px;display:flex;flex-direction:column;gap:6px;flex:1}
.wtags{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:14px}
.wtag{font-size:11px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;padding:5px 10px;border-radius:980px;border:1px solid var(--line);color:var(--ink2)}
.wstat{font-weight:700;font-size:40px;letter-spacing:-.04em;line-height:1;font-variant-numeric:tabular-nums;color:var(--ink)}
.wco{font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink3);font-weight:500;margin-top:10px}
.wbody h3{font-size:22px;margin-top:4px}
.wbody p{font-size:15px;line-height:1.55;margin-top:4px}
.wlink{margin-top:auto;padding-top:18px;font-size:14px;font-weight:500;color:var(--ink);display:inline-flex;gap:6px}
.wcard:hover .wlink{text-decoration:underline}
@media (max-width:760px){.wgrid{grid-template-columns:1fr;gap:20px;margin-top:40px}.wbody{padding:22px}}

/* team / founder */
.founder{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:80px;align-items:center}
.portrait{width:min(100%,280px);aspect-ratio:1;border-radius:50%;overflow:hidden}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:50% 30%}
.founder .name{font-weight:600;font-size:19px;color:var(--ink);margin-top:24px}
.founder .role{font-size:13px;color:var(--ink3);margin-top:4px;letter-spacing:.06em;text-transform:uppercase;font-weight:500}
.founder .text p{font-size:19px;line-height:1.6;max-width:640px}
.founder .text p+p{margin-top:20px}
.creds{list-style:none;margin-top:28px;border-top:1px solid var(--ink)}
.creds li{padding:16px 0;border-bottom:1px solid var(--line);font-size:17px;line-height:1.5;color:var(--ink2)}
.creds li strong{display:block;color:var(--ink);font-weight:600;margin-bottom:2px}
@media (max-width:800px){.founder{grid-template-columns:1fr;gap:32px}.portrait{width:180px}}

/* case study */
.case-hero{padding:168px 0 56px}
.case-hero .context{font-size:21px;line-height:1.5;color:var(--ink2);max-width:640px;margin-top:28px}
.shot{border:1px solid var(--line);border-radius:24px;overflow:hidden;box-shadow:0 24px 60px rgba(0,0,0,.08);background:var(--bg2)}
.shot img{width:100%;height:auto}
.shot.pad{padding:40px}
.figcap{font-size:14px;color:var(--ink3);margin-top:16px}
.body p{font-size:19px;line-height:1.65;max-width:680px}
.body p+p{margin-top:20px}
.numbers{background:#0a0a0a;color:#fff;padding:96px 0;position:relative}
.numbers::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:var(--grad)}
.numbers h2{color:#fff}
.numbers .stats{border-color:rgba(255,255,255,.18);background:rgba(255,255,255,.18);margin-top:48px}
.numbers .stat{background:#0a0a0a}
.numbers .stat .big,.numbers .stat .co{color:#fff}
.numbers .stat p{color:rgba(255,255,255,.65)}
blockquote{font-weight:600;font-size:clamp(22px,2.8vw,34px);line-height:1.35;letter-spacing:-.02em;max-width:760px;text-wrap:pretty;color:var(--ink)}
.attrib{margin-top:24px;font-size:17px;color:var(--ink2);font-weight:400}
.backlink{display:inline-flex;gap:8px;margin-top:44px;font-size:15px;color:var(--ink2);border-bottom:1px solid rgba(0,0,0,.3);padding-bottom:2px}
@media (max-width:860px){.case-hero{padding-top:128px}.shot.pad{padding:20px}}

/* contact */
.contact{background:#0a0a0a;color:#fff;padding:140px 0 48px;position:relative}
.contact::before{content:"";position:absolute;left:0;right:0;top:0;height:2px;background:var(--grad)}
.contact h2{font-size:clamp(40px,6vw,88px);letter-spacing:-.04em;max-width:12ch;color:#fff}
.contact .sub{color:rgba(255,255,255,.7)}
.contact .fit{font-size:17px;line-height:1.6;color:rgba(255,255,255,.62);max-width:620px;margin-top:20px}
.seat{display:inline-flex;align-items:center;gap:10px;border:1px solid rgba(255,255,255,.3);border-radius:980px;padding:10px 20px;font-size:14px;font-weight:500;margin-top:24px}
.seat+.actions{margin-top:24px}
.seatdot{width:9px;height:9px;border-radius:50%;background:#22c55e;box-shadow:0 0 0 0 rgba(34,197,94,.55);animation:pulse 2s infinite}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(34,197,94,.55)}70%{box-shadow:0 0 0 9px rgba(34,197,94,0)}100%{box-shadow:0 0 0 0 rgba(34,197,94,0)}}
.emailus{display:inline-flex;align-items:center;gap:16px;padding:14px 22px 14px 18px;border-radius:980px;border:1px solid rgba(255,255,255,.28);color:#fff;transition:border-color .3s,transform .35s var(--ease)}
.emailus:hover{border-color:#fff;transform:translateY(-2px)}
.emailus .lab{font-size:12px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;color:rgba(255,255,255,.6)}
.emailus .addr{font-size:18px;font-weight:600;letter-spacing:-.01em}
.emailus .arrow{transition:transform .35s var(--ease)}
.emailus:hover .arrow{transform:translateX(4px)}
@media (max-width:480px){.emailus{gap:10px;padding:12px 18px}.emailus .addr{font-size:15px}.emailus .lab{display:none}}
footer{border-top:1px solid rgba(255,255,255,.18);margin-top:120px;padding-top:24px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:13px;color:rgba(255,255,255,.5)}
footer a:hover{color:#fff}
footer .li{display:inline-flex;width:44px;height:44px;align-items:center;justify-content:center;border-radius:50%;border:1px solid rgba(255,255,255,.25);color:#fff;transition:border-color .2s,background .2s}
footer .li:hover{border-color:#fff;background:rgba(255,255,255,.08)}
footer{align-items:center}
@media (max-width:768px){.contact{padding:96px 0 40px}footer{margin-top:72px}}

.floatcta{position:fixed;right:20px;bottom:20px;z-index:40;color:#fff;font-weight:500;font-size:14px;padding:12px 18px;border-radius:980px;box-shadow:0 8px 24px rgba(0,0,0,.2);border:2px solid transparent;background-image:linear-gradient(#0a0a0a,#0a0a0a),var(--grad);background-origin:border-box;background-clip:padding-box,border-box;opacity:0;transform:translateY(12px);transition:opacity .5s var(--ease),transform .5s var(--ease)}
.floatcta.show{opacity:1;transform:none}
@media (max-width:480px){.floatcta{right:16px;bottom:16px;font-size:13px;padding:11px 16px}}

@media (prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  .js .rv{opacity:1;transform:none}.js .hero .line>span{transform:none}.hero-rule{transform:none}.js .step .rule{transform:none}.js .statement .w{color:var(--ink)}
}