Launches, fixed.
An eight-figure Dutch DTC nutrition brand, selling complete nutrition worldwide. A fractional Head of Ecommerce seat, a Plus-to-Plus consolidation, and proof the system outlives the person who installs it.
The situation.
Jimmy Joy ships complete nutrition worldwide, on a subscription-heavy model, with a catalogue that changes constantly. When Frontleft arrived, every product launch was an all-hands scramble: dates slipping, assets chasing deadlines, the whole company pulled into work that should have been routine.
The brand also ran two Shopify Plus stores side by side, a Dutch store and a worldwide one, which doubled the work of every change made. Digital work got done, but it got done the hard way, every time.
What got installed.
A launch process. The playbook for taking a product live: who does what, in what order, by when. Launches went from company-wide events to routine work the team ran on rails.
One store instead of two. We directed the merger of the Dutch and worldwide Shopify Plus stores into a single consolidated store: one catalogue, one checkout, half the operational surface.
Ways of working. Templates and standards under the everyday work, so quality stopped depending on who happened to do the task.
The outcomes.
Launches went from all-hands scrambles to a process the team runs without drama.
A directed Plus-to-Plus consolidation. Every change made once.
Standards under the work, whoever happens to do it. The process didn't need its installer in the room.
“Matthias expertly led our Shopify migration, seamlessly consolidating our NL and EU stores. Their precision, speed, and clear communication made a complex process feel effortless. Highly recommended for any high-stakes ecommerce project.”Otto Mouton, Managing Director, Jimmy Joy
What stayed.
The honest test of an operating system is what happens when its installer leaves. After the seat ended, launches stayed routine. The process didn't need anyone from Frontleft in the room, which is the entire point of installing one, and the reason this page has no percentages on it: the claim is the system, and the system is still running.
Let's talk about your store.
Thirty minutes, straight to calendar. Worst case, you leave with a sharper read on your own store.