Two brands, one store.
Simify sells travel SIMs and eSIMs to travellers worldwide, and ran two Shopify stores side by side: Sims Direct and Simify. We merged them into one in six weeks, with a one-day switch and, in the client's words, no dip in sales.
The situation.
Two stores meant everything twice: two themes, two app stacks, two sets of customer data, and every product and campaign built twice before it could go live. The brand had decided to consolidate under the Simify name, and the brief was blunt: move everything, lose nothing.
What made it complex wasn't the catalogue. It was everything attached to the stores: years of order history, thousands of reviews, the support desk, the referral and affiliate programmes, the email lists. Each one had to arrive on the surviving store intact.
What got done.
The migration map. Every data source and connected app accounted for before anything moved: orders, customers, reviews, support, referrals, affiliates, email. Mid-project, we found a faster and safer route by reversing the direction of the migration, put it to the client the same week, and shipped it.
The data, moved whole. Full order history migrated and verifiable on the surviving store, customers carried across, reviews re-uploaded, the support desk reconnected, referral and affiliate programmes reactivated.
The one-day switch. Executed in a planned window with the client's team walked through every step, and support on hand through the days that followed.
The outcomes.
Two storefronts consolidated under one brand. Every change since is made once.
From kickoff to the switch, including every connected app and data source.
"We've seen no dips in sales and we're really happy." The client's own words, the morning after.
“We had an awesome experience working with Matthias and his team on our Shopify migration. They went above and beyond, putting in long hours and making sure everything went smoothly. It was a complex project, but they made it feel manageable and were great partners throughout. Super grateful for their hard work!”Supriti, Head of Ecommerce, Simify
What stayed.
The best compliment a store merge can get is that nobody noticed. Customers kept ordering, reviews kept showing, support kept answering, and the team woke up to one store instead of two. Simify has run on a single store since, and today serves travellers in 150+ destinations. If your brand runs two stores where one would do, this is the project that fixes it: how a store merge runs →
Let's talk about your store.
Forty-five minutes, straight to calendar. Worst case, you leave with a sharper read on your own store.